-
Website
http://blog.andrewparker.net -
Original page
http://blog.andrewparker.net/2008/07/22/decision-making/ -
Subscribe
All Comments -
Community
-
Top Commenters
-
naveen
4 comments · 2 points
-
whitneymcn
2 comments · 16 points
-
BobC
7 comments · 1 points
-
ceonyc
2 comments · 26 points
-
Fraser
2 comments · 25 points
-
-
Popular Threads
how "stereotypes" are demonized in grade school. Stereotypes are essential
to survival. They serve a very necessary biological function.
On another note, the funny thing is that irrational thinking is simultaneously said to be "what makes us human" as well as "what makes us stupid" (it just depends on whether you're talking about who to marry or which stock to buy!)
intelligently. Most often (and this is David Brooks insight again) we
simplify based on the actions we observe our peers doing, and we do this
simplification unconsciously.
Intelligently formed heuristics (like taking the the theory of gravity for
granted rather than rediscovering it with every step we take) are great. By
contrast, heuristics formed simply by following the herd are a fact of life,
but a disappointing one.
The key (I think) is to provide a way for all of the pertinent considerations to be surfaced and made transparent to the individual decision maker (or all the individual members of a deciding group), so that the instinctive, sub-conscious decision flows from the richest possible understanding of the context of the decision.
In essence, this is one of the dynamics live in a successful mediation or conflict resolution process along the lines developed by the Program on Negotiation team at Harvard.
Andrew - I'm reading this book now, and I think you'll find it interesting - http://tinyurl.com/2xryp4
It seems like even when we're convinced of ourselves making a super-rational decision, there are actually other forces in play that make many of those decisions the exact opposite.